Rouge one:
• Who produced the film?
Kathleen Kennedy, Allison Shearmur, Simon Emanuel
• Who directed the film?
Gareth Edwards
• What other films have they directed?
Godzilla, Monsters, Star Wars: episode VIII: The Last Jedi
Godzilla, Monsters, Star Wars: episode VIII: The Last Jedi
• What was the budget?
$200 Million
• Who stars in it?
Felicity Jones, Diego Luna, Riz Ahmed
Felicity Jones, Diego Luna, Riz Ahmed
• What other films have they been in?
Felicity Jones - The Theory of Everything, Tempest, The Amazing Spider-Man 2
Diego Luna - Narcos: Mexico, Flatliners, Elysium
Riz Ahmed - Venom, Nightcrawler, The Night Of
Felicity Jones - The Theory of Everything, Tempest, The Amazing Spider-Man 2
Diego Luna - Narcos: Mexico, Flatliners, Elysium
Riz Ahmed - Venom, Nightcrawler, The Night Of
• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was
involved?)
They used computer-generated imagery (CGI) to bring back characters from the previous episodes of the Star Wars Trilogy, which was about 40 years ago, and to make them look the same.
They used computer-generated imagery (CGI) to bring back characters from the previous episodes of the Star Wars Trilogy, which was about 40 years ago, and to make them look the same.
• How was the film marketed? Which different marketing tools were used?
A teaser trailer, for Rogue One, was released by Lucasfilm on April 7, 2016, and it was praised by reviewers and the media for its portrayal of strong female characters. Later on that year, Rogue One was fully promoted at the Star Wars Celebration Europe III event in London. This was a perfect place to market the film as it had a lot of their target audience all in one place. During the event, a new official poster was unveiled, which depicts a battle taking place on the tropical planet Scarif, with the Death Star looming large in a blue sky, above which is printed the tagline "A Rebellion Built on Hope". This reveal caused more and more people to see the trailer and wait to watch the film. when the trailer was released,the trailer was viewed close to 30 million times in its first 29 hours, at a rate of 800,000 views per hour
• What examples of synergy with other products/merchandise can you find?
When Disney and Lucasfilms released the film, they marketed their merchandise in stores all across the globe. They sold merchandise such as; toys/ action figures, t-shirts, bags, lunch boxes, posters, games/ video games. this increased their profit made by the film, and helped with extended budget pay.
• What examples of cross media convergence can you find?
Disney and Lucasfilms used many places to mraket and distribute their film. For example; agreeing with big stores, like Harods in london, if they can sell their merchendise there. Also they madd agreements with different cinemas such as the IMAX to get them to put the trailer before other films and to screen the film too. Furthermore, they put posters outside cinemas, on buildings and on the sides of public transport.
When Disney and Lucasfilms released the film, they marketed their merchandise in stores all across the globe. They sold merchandise such as; toys/ action figures, t-shirts, bags, lunch boxes, posters, games/ video games. this increased their profit made by the film, and helped with extended budget pay.
• What examples of cross media convergence can you find?
Disney and Lucasfilms used many places to mraket and distribute their film. For example; agreeing with big stores, like Harods in london, if they can sell their merchendise there. Also they madd agreements with different cinemas such as the IMAX to get them to put the trailer before other films and to screen the film too. Furthermore, they put posters outside cinemas, on buildings and on the sides of public transport.
• What examples of technological convergence can you find?
They worked with app creators to create and official app for Star wars and on this app you can play games and take selfies with a Jedi filter. they also asked snapchat if they would add the filter in their app, because they knew how big their app has become. thsi use of cross media promotion is and exaple of viral marketing, as they hope that the filter will start a trend across the world. this trend woule help promote the film more.
They worked with app creators to create and official app for Star wars and on this app you can play games and take selfies with a Jedi filter. they also asked snapchat if they would add the filter in their app, because they knew how big their app has become. thsi use of cross media promotion is and exaple of viral marketing, as they hope that the filter will start a trend across the world. this trend woule help promote the film more.
• Where and when was this film released (nationwide, worldwide) and in what cinemas?
The film premiered in Los Angeles, California on December 10th 2016, which was also the release date in all states across the US. It was released in Europe, at the premiere in London, on the 13th December 2016. This was a good time to release the film, as people will pay to go to see it with family and friends at Christmas time, and they can make more sells of the products due to it being Christmas.
• Who is the target audience?The Star War Trilogy has a very widespread target audience accross the world, and is a very respected film by everyone. it does aim more to the ages 15-35, however, it is still acclaimed to be a film for all ages, genders, ethnicities and socail classes.
The film premiered in Los Angeles, California on December 10th 2016, which was also the release date in all states across the US. It was released in Europe, at the premiere in London, on the 13th December 2016. This was a good time to release the film, as people will pay to go to see it with family and friends at Christmas time, and they can make more sells of the products due to it being Christmas.
• What formats was it available in (digital / 3D etc…)?
It was released on Digital HD on March 24, 2017, and on Blu-ray, Blu-ray 3D and DVD on April 4, 2017. It was also made available on different apps, for instance: AppleTV and Disney Plus.• Who is the target audience?The Star War Trilogy has a very widespread target audience accross the world, and is a very respected film by everyone. it does aim more to the ages 15-35, however, it is still acclaimed to be a film for all ages, genders, ethnicities and socail classes.
Good.
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