CONSTRUCTION: FILM IDENT

Image of me creating and editing my own film ident for RFM FILMS and ALEXANDER PRODUCTIONS using imovie

In majority of films the film companies put their company idents before the film begins. The ident is a combination of words and visuals that deliver the brand identity of the production company. Often the ident is eye catching and even witty, playing with alliteration or visual puns, to make it memorable.

RFM FILMS and ALEXANDER PRODUCTIONS are branded as two sophisticated modern companies, so the visual of a green star is a clean, stream lined image. The star has connotations of stage and screen. Below is our ident.